Free AI Ethics Resources
Every morning: what's happening in AI ethics and regulation, what it means for go-to-market teams, and what to do about it. Plus free reference tools — checklists, frameworks, risk guides, and a monthly regulatory tracker.
Craig publishes daily at ethicore.substack.com - short enough to read before your first meeting, specific enough to be worth it.
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Quick Reference
Short, practical guides built for real marketing teams — not academic reading lists. If you're looking for something more tailored than a PDF, see how an advisory engagement works →
Ten questions to ask before any AI-powered campaign goes live. Covers targeting, vendor accountability, explainability, and compliance basics. One page.
Download PDF →What to ask when evaluating an AI marketing vendor - covering data practices, model transparency, bias testing, and contractual protections.
Download PDF →A visual map of where AI is being used in enterprise marketing stacks, and the categories of risk that come with each use case. Good for executive briefings.
View Resource →A running summary of US and international regulations affecting AI in marketing. Just updated for May 2026 — covers the White House National AI Policy Framework, EU Digital Omnibus developments, FTC enforcement actions, state laws, and industry self-regulation.
View Tracker →A structured checklist for enterprise marketing teams to assess and document their AI governance posture - covering oversight, vendor accountability, data use, and incident response.
Download Word Doc →A structured template for mapping every AI tool in your marketing stack - including data inputs, decision outputs, vendor details, and accountability gaps. Companion to the book Guardrails.
Download Word Doc →Twenty essential questions every marketing team should be able to answer before deploying an AI system — covering accountability, data governance, bias risk, and regulatory exposure.
Download PDF →The questions you should be asking every AI vendor — before you sign, before you renew, and before you expand usage. Covers transparency, data practices, bias testing, and contractual accountability.
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What's happening in AI regulation and ethics, what it means for your marketing team, and what to do about it - published daily at ethicore.substack.com. Short enough to read before your first meeting.
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