Latest from Substack

What Craig's been writing about.

Pulled live from ethicore.substack.com — updates automatically.

Quick Reference

Useful tools you can use today.

Short, practical guides built for real marketing teams — not academic reading lists. If you're looking for something more tailored than a PDF, see how an advisory engagement works →

AI Campaign Pre-Launch Checklist Free

Ten questions to ask before any AI-powered campaign goes live. Covers targeting, vendor accountability, explainability, and compliance basics. One page.

Download PDF →
🔍

AI Vendor Evaluation Framework Free

What to ask when evaluating an AI marketing vendor - covering data practices, model transparency, bias testing, and contractual protections.

Download PDF →
🗺️

Marketing AI Risk Landscape (2026)

A visual map of where AI is being used in enterprise marketing stacks, and the categories of risk that come with each use case. Good for executive briefings.

View Resource →
📰

Regulatory Tracker: AI + Marketing

A running summary of US and international regulations affecting AI in marketing - updated monthly. Covers FTC guidance, EU AI Act, state laws, and industry self-regulation.

View Tracker →
📋

AI Governance Accountability Checklist Free

A structured checklist for enterprise marketing teams to assess and document their AI governance posture - covering oversight, vendor accountability, data use, and incident response.

Download Word Doc →

Daily on Substack

AI ethics news, every day. Written for people with actual jobs.

What's happening in AI regulation and ethics, what it means for your marketing team, and what to do about it - published daily at ethicore.substack.com. Short enough to read before your first meeting.

Subscribe Free on Substack →
Published daily Under 5 minutes to read No ads, no fluff Free to subscribe

Want something more hands-on?

If you're dealing with a specific situation, a 30-minute call is usually more useful than anything on this page.

Schedule a 30-Minute Call →