The marketer who was asking the questions nobody else was asking.
I've spent most of my career at enterprise software companies - ServiceNow, BMC Software, Perspectium, Forma.ai, and others - building marketing programs, evaluating vendors, and trying to figure out how to reach the right buyers at the right moment with the right message.
Along the way, I watched AI move from a buzzword on conference slides to a tool that was actually running parts of the marketing stack. And I noticed something: the people making those decisions (people just like me) weren't getting much useful guidance. The AI ethics conversation was happening in academic papers and policy circles, not in marketing strategy sessions.
The guidance that did exist was mostly written by people who'd never had to hit a pipeline number, navigate a compliance review, or explain a campaign decision to a skeptical CMO. It was theoretically correct but practically useless.
So I founded Ethicore Advisors to be the thing I wished had existed during my marketing career: a practical, business-fluent resource for enterprise teams who are trying to do the right thing with AI without slowing down or falling behind.
I'm not selling software. I don't have a certification program or a proprietary framework with a catchy name. I'm a marketing insider who knows where the risks are hiding... because I've been in the rooms where the decisions get made.
If you want a sense of how I think before we talk, the free tools on the resources page are a good starting point - including a monthly AI regulatory tracker and a risk landscape across the marketing stack.